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Wine Information and Recommendations

Published 02/13/2012 and rated Ratingstars5 5 out of 5 stars
by Robyn Valenzuela
What can you use the app for?

Snooth is the world's largest database of wines. The site houses stories and reviews about wine. Additionally, there are articles about travel, food and fun. Also, there is a social network aspect to Snooth that allows its users to experience a communal shopping experience while scoping out new wine faves. Whether one is an experienced oenophile or a casual drinker of chardonnays, Snooth makes it easy to browse and discover new varieties. It helps wine lovers find the best of wines around the world through its community and helps them access top wine merchants. Based on certain standards like balance, complexity, depth and length, Snooth offers educated ratings. Also, Snooth makes it fun to interact and engage other wine lovers from around the world by viewing what they are drinking and what they recommend. Finally, Snooth offers an advanced search tool for users to discover their next great wine by offering region, variety and vintage filters.

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What is the history and popularity of the app? was founded in November 2006 by an Oxford University and Columbia Business School graduate, Phillips James. Snooth is the world's fastest and largest growing wine site. They provide wine research for such notables as Time Inc, Conde Nast and others. As of 2012, Snooth averaged over 10 million unique visitors per month. This venture capital company houses its headquarters in New York, USA. Snooth has been featured in many mainstream media sources including cNet, TechCrunch and

What are the differences to other apps?

At Snooth, content is king. Snooth houses more articles and features on wine and wine-related topics than anywhere else on the net. It is also incredibly well thought out and designed professionally. Every day, Snooth is an engagng site with relavent and current information on a ton of different wines. Its solid and growing user base helps make Snooth a top tier wine review website on the web. Beyond just recommending wines, Snooth lists food pairings that go with particular varietals and popularity analytics so users can determine if the wine is trending right now or not.

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How does the web app look and feel to use?

Snooth is professionally designed. Aside from the advertisements that populate the page (sometimes there are 2-3 per page), the site offers its users an engaging and fun experience. The site is bug-free and current. The logos and color schemes are appropriate. The site flows well for an enjoyable browsing experience. Snooth is fast, feature-packed and fun.

How does the registration process work?

Signing up for Snooth is quick and easy. Users just need to input their email address and assign a Snooth password. One could also register with their Facebook login as well. From there, Snooth will request a the user to provide a Snooth user ID, password, country and zip code. There isn't a confirmation email required. From there, users can access all of Snooth's features and go wine shopping.

What does it cost to use the application?

Snooth offers a free membership for all of its users, since it generates advertising revenue from the site. Snooth has partnerships with the wine merchants promoted through its site, but doesn't sell any wine itself. Additionally, Snooth is supported by venture capital funding, so there are no plans at all to start charging the users for accessing its content.

Who would you recommend the application to?

Snooth is the perfect resource for anyone searching for a new wine or for information about a certain vintage that they've been too timid to purchase. It offers great articles on all things wine along with food pairing recommendations and reporting. In addition, users can socialize with others who are interested in wine through Snooth's social networking platform. Snooth is a comprehensive and compelling place to cultivate one's taste for fine wines from across the world.

  • World's largest wine database
  • Current and engaging subject matter
  • Social networking aspect to help users find fellow wine-lovers and interact with one another
  • Links to trusted merchants so users can purchases the varieties conveniently
  • Analytics, food pairing options and more

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